Leo Greenbaum are brand new originator out-of Lion Match Corporation. Their Ny Times obituary inside the 1950 searched his highway as the an excellent thirteen-year-old Italian language immigrant whom, throughout next 60 age were to end up being a beneficial bootblack, a dishwasher, a waiter, a restaurant holder and you may, when he passed away in the many years 74, a resident regarding Central Park West during the New york city.
Into the 1917 Greenbaum first started design paper matchbooks having fun with one used machine to your Lower East Edge of Manhattan. Then he gone his facility to Brooklyn plus in 1924, moved to Enough time Area Area, Ny where he longer their manufacturer to consume three structures.
Leo had 21 U.S. patents in which he wasn’t scared to take chances postordre brud suksesshistorier with the installing the fresh new design outlines and to indulge towards the this new advertising matchbook concepts . He had been referred to as ‘Suits King’ because of the fans and competitors equivalent.
Certainly phillumenists (meets loan companies) the business’s name is epic. ‘The fresh Matchcover Vault’; a resource financial support having matchbook collectors, amounts up Lion Match’s added records: “There’s nothing such as for example holding a classic Lion full-publication “Feature” on palm of hand. The thing is that immediately that it is nothing like any defense. It is heavy; it is heavy; therefore learn once you open it up it is supposed are a veritable feast into the attention.”
TheMatchGroup are proud to continue Mr Greenbaum’s legacy by the producing the fresh same style “Feature” matchbooks (which have truly released pretty matches stems) you to definitely his team brought to industry! (more…)